So… I had this interesting conversation this morning.
Stop me if you’ve heard it all before, but… maybe when companies are trying to reach out to the female market, that’s the wrong group to be aiming for.
Thinking about it, girl-gamers are very different people from other girls who perhaps aren’t interested in games (or simply don’t identify themselves as gamers). We’re talking about 50% of the population. You aren’t going to find one single factor that links all of them apart from the fact that they’re all female.
So, what are these companies looking for? Do they want more girl-gamers? People who maybe sit on the fence at the moment? Borrow games from other people but aren’t committed to seeking them out for themselves? There seems to be a trend for “casual gaming” at the moment – is that people who don’t play games otherwise? Older audiences? Younger audiences? Don’t get me wrong, apparently Barbie Fashion Show sold very well, but it really doesn’t interest me...
Anyway, home time... I’ll do some research on this topic and blog more another time... the question interests me...
Also it’s my birthday today, I don’t have to be deep or purposeful^^
